The Online Market

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	In 1922, The Star becomes a pioneer in the broadcast field by establishing its own radio station CFCA.

THE ONLINE MARKET

No other medium is more measurable, transactional or interactive than online.

Today, the online medium is an integral part of any comprehensive marketing campaign. Whether it's using out-of-the box creative or targeting specific customers through web-behaviour or registration data, you can engage your customers online.

Canadians are online. In North America, Canada ranks #1 in Internet penetration:

79% of Canadians visit news & information sites. That’s the highest in the world. French Canada is 83%. (ComScore Media Metrix)
50% of Canadians have a computer in the same room as a TV set. (ComScore Media Metrix)
Canada leads G7 countries in average minutes spent online, and is second in average pages viewed. (ComScore Media Metrix, Q1 ‘05)
67% of Canadians use broadband versus 51% of Americans. (ComScore Media Metrix, Q1 ’05 Averages)
Canadian wireless Internet usage projected to double by 2006 (from 18% to 40%). (Ipsos News, October ’05)
By 2006, seven-in-ten (72%) wireless Internet users intend to access the Internet wirelessly from a location outside their home. (Ipsos News, October ’05)

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