REACH Our March 2006 site survey on thestar.com revealed that 54% of our visitors, your customers, visit us daily for late breaking news and content. Traffic Extended Reach Viewer Geography Usage by Age Group Frequency of Visits Viewer Interests TRAFFIC
On thestar.com: an average of 2.6 million unique visitors per month. An increase of 85% from the same time last year. (audited by ABC Interactive - November, 2006) EXTENDED REACH
thestar.com viewers cannot be reached through traditional means: 78% of visitors to thestar.com use the Web instead of a referring to a paper copy of newspapers. - 80% don`t visit 24hours.ca
- 69% don`t visit Canada.com
- 49% don`t visit CBC.ca
- 77% don`t visit Chatelaine.com
- 54% don`t visit CNN.com
- 80% don`t visit Dose.ca
- 21% don`t visit Google.ca
- 79% don`t visit Metronews.ca
- 79% don`t visit Mochasofa.com
Source: thestar.com Online Survey, March 2006
Base: All visitors USER GEOGRAPHY
81% of all the visitors to thestar.com live in Ontario and 57% reside in the Greater Toronto Area. 
Source: thestar.com Online Survey, March 2006
Base: All visitors
USAGE BY AGE GROUP
Regardless of age, these consumers seek us out to be informed on a daily basis! 
Source: thestar.com Online Survey, March 2006
Base: All visitors
FREQUENCY OF VISITS
Our visitors are loyal and they visit us frequently. In fact, 54% of them seek us out daily and 75% of them visit us 4+ times in a week! 
Source: thestar.com Online Survey, March 2006
Base: All visitors
VISITOR INTERESTS
Our visitors are net savvy. They navigate the Web for information of all kinds. Our recent survey shows they sought out the following........ 
Source: thestar.com Online Survey, March 2006
Base: All visitors, Online activities performed/searched/participated in past 3 months
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