WHY ONLINE?

The proliferation of the web has enabled astute advertisers and marketers to tap into a medium that offers creative solutions. In addition, you can gain access to key customers who are often difficult to reach with traditional media.

According to comScore Media Metrix Canada, there were 22.2 million internet users in Canada. The digital media universe grew by 13% from November 2005-November 2006.

Also, the Internet Advertising Bureau of Canada identified the following top four reasons to advertise online...

1. Generate trial of product or service for first-time buyers.
Gillette Fusion, CIBC (first time home buyers), Toyota (first time car buyers) ran successful banner, super banners, big boxes and skyscraper campaigns in relevant content areas on thestar.com to develop qualified leads for their new products.

2. Increase brand awareness and use of the brand.
thestar.com offers innovative solutions to differentiate your brand. The Nurses Association of Ontario used an online Question & Answer forum in conjunction with print (Special Sections) to promote not only Nurses Week, but communicate with online communities about health related information.

National advertisers such as General Motors, Microsoft, Ready Honda, Toyota, Tourism boards, run consistent advertising campaigns aimed at online consumers who are in the market to buy products and services.

3. Cross-sell other brands from the same company.
General Motors effectively market their car, truck, and SUV brands within different content areas such as GTA (Greater Toronto Area) and Wheels to capture the attention of different customer segments.

4. Test different copy concepts and pricing models.
The web offers ease and convenience in changing creative, compared to traditional media. The lead-time for magazine advertising and the creation time for television advertising doesn’t allow for easy changes to creative.

Contact us for an online advertising program uniquely tailored to suit your needs.