ENVIRONMENTS

thestar.com is an award-winning news, information and entertainment site that attracts visitors who are affluent, educated and influential decision-makers; as well as youth from all over Ontario and the rest of the world. The site offers visitors continually updated news coverage, Pod Casts, breaking stories plus a whole suite of contextual articles and features about local, regional, and international events. You can connect with a highly desirable audience that comes to thestar.com every day seeking news and information targeted directly to their needs.

Click on the environment title to access the current live page.

News
Your advertising will be seen by web savvy, educated, affluent Internet users who rely on thestar.com as their source of trusted, relevant and breaking news.

GTA
"Whatever happens in the city happens in the pages of GTA. It`s a reflection of Toronto and its surrounding region - a section dedicated solely to where you live." - John Ferri, Night Editor

Business
A third of all visitors to thestar.com are business decision-makers with purchasing power for products and services that span a multitude of industries.

Our business, editorial and special sections content is informative and consultative, covering the gamut from online investing, wealth management, insurance, mutual funds plus key small business tips and content.

Sports
Up-to-date sports stories occurring all around the world keep visitors coming back for more. Reaching the hard-core sports enthusiast or the armchair critic becomes easy because we’re homerun hitters with sports news junkies!

A & E
Our entertainment section features stories and content about local festivals, concerts, live theatre, movie offerings, book reviews, and dining out. Savour the celebrity gossip and news about who’s who and fascinating.

Capture the attention of our entertainment-hungry visitors with advertising that’s relevant to their interests.

Life
Our Life section is all about Lifestyle: Food, Fashion, Health, Religion, and Shopping. Naked Lunch, our live online chat with stylist Derick Chetty, Life writer David Graham and Fashion editor Bernadette Morra, engages users with answers to their fashion questions posted every Thursday.

Careers
From the sales assistant to the aspiring CEO looking for information about moving onwards and upwards, thestar.com’s Career section gives visitors a wide selection of timely articles about careers and ‘how-to’ information about the job market. Coupled with the latest job listings on Workopolis.com - Canada’s biggest job site - advertisers can reach thousands of qualified visitors, daily.

Classifieds
More than 70% of the Toronto Star’s classified ads are extended online at starclassifieds.com. (Toronto Star monthly advertising reports)

Starclassifieds.com has partnered with LiveDeal.ca as well as other Torstar newspapers to provide a classified site with better functionality, more listings and more traffic, to help you get the results you need. Starclassifieds.com allows you to add more details to your online listings - photos and longer posting times. Check out our special online rate packages.

Shopping
The content and articles within this section talk to visitors who love the thrill of the hunt, the deal of the day or just plain retail therapy.

Podcasts
Take a listen to the podcasts at thestar.com. you’ll hear viewpoints on various issues, plus get some insightful advice from Ellie on relationship matters.

Interact with our visitors by featuring your products and services in this growing section online.

Travel
66% of all visitors to thestar.com indicate that the Internet is their primary media source of information for travel! (thestar.com Survey, March 2006)

The travel stories featured in our sections are both informative and entertaining which keeps visitors coming back often during the week. Make travellers in the market for a trip, or those just browsing for news and information on thestar.com, your potential consumers.

Automotive
The Toronto Star’s premiere Wheels content online!

Weekly podcasts moderated by the Wheels editor with Norris McDonald provides visitors with the latest news from the automotive world. Our "new car finder" is a strong source for consumers looking for news and auto manufacturer comparisons and competitive analysis.

Keep in mind that 72% of our visitors will be in the market for a primary vehicle. Are you driving home your message to the right prospects? (thestar.com Survey, March 2006)