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  > Why Newspapers? 
  The Toronto Star's "Free Gas" contest attracted 65,000 entries, almost all of which were entered online at  


In Canada, newspaper content remains relevant, credible, and a “go-to” resource.

86% of Canadians read newspaper content each week, in print, on a website, or on a tablet or smartphone. Newspaper ads are trusted more than ads in other media. Not surprising then, that newspapers (in print or digital) are the “go-to” media that Canadians use to help them make purchasing decisions. (See the Newspapers Canada presentation (PDF) for more information).

The Toronto Star offers content across multiple channels, throughout the day, to address evolving news consumption patterns. In Toronto, the Star is the “go to” source in print, web, app, or PDF edition.

Contact us for an advertising program uniquely suited to your needs.