On July 18, 2003, the Star's Ellie Tesher's advice column appeared in the Chicago Sun-Times. The Sun-Times picked Ellie as their first choice to replace Ann Landers.
MONTHLY TRAFFIC
61 Million Pageviews
3.3 Million Unique Visitors
Source: 1ComScore, June - August 2012 (3 Month Avg.)
UNIQUE REACH
20% of thestar.com weekly online visitors do not read paper copies of any of the newspapers
59% do not visit The Globe and Mail
79% do not visit the National Post
97% do not visit the 24 Hours Toronto
81% do not visit the Toronto Sun
96% do not visit the Metro Toronto
Source: Nadbank 2011 Study, region of Ontario
3,489,300 Toronto Adults 18+ engage with a newspaper in print or online in a week
2,358,200 Toronto Adults 18+ engage with the Star in print or online in a week
Source: NADbank Fall 2011/Spring 2012 Base: Toronto CMA, Adults 18+ (4,684,200 )
USER PROFILE
Age 18-49: 58%
Age 35-49: 28%
Male 55% / Female 45%
HHI $60K+: 77%
HHI $100k+: 41%
Engaged Audience
Users visit an average of 7 times per
month1
58% of users bookmark or type in URL
directly2
67% of users visit the site at least once
per day2
Source: 1ComScore, June - August 2012 (3 Month Avg.); 2Omniture, Internal Data, July – September 2012 (3 Month Avg.)
