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On July 18, 2003, the Star's Ellie Tesher's advice column appeared in the Chicago Sun-Times. The Sun-Times picked Ellie as their first choice to replace Ann Landers.
 

MONTHLY TRAFFIC

  • 61 Million Pageviews
  • 3.3 Million Unique Visitors
Source: 1ComScore, June - August 2012 (3 Month Avg.)

UNIQUE REACH
20% of thestar.com weekly online visitors do not read paper copies of any of the newspapers

  • 59% do not visit The Globe and Mail
  • 79% do not visit the National Post
  • 97% do not visit the 24 Hours Toronto
  • 81% do not visit the Toronto Sun
  • 96% do not visit the Metro Toronto
Source: Nadbank 2011 Study, region of Ontario

3,489,300 Toronto Adults 18+ engage with a newspaper in print or online in a week

2,358,200 Toronto Adults 18+ engage with the Star in print or online in a week

Source: NADbank Fall 2011/Spring 2012 Base: Toronto CMA, Adults 18+ (4,684,200 )

USER PROFILE

  • Age 18-49: 58%
  • Age 35-49: 28%
  • Male 55% / Female 45%
  • HHI $60K+: 77%
  • HHI $100k+: 41%
Engaged Audience
  • Users visit an average of 7 times per month1
  • 58% of users bookmark or type in URL directly2
  • 67% of users visit the site at least once per day2
Source: 1ComScore, June - August 2012 (3 Month Avg.); 2Omniture, Internal Data, July September 2012 (3 Month Avg.)

 

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