GLOSSARY CCAB Audit Report
CCAB Daily Newspaper audit reports are released every March coinciding with the release of NADbank data.
CCAB, a division of BPA Worldwide, with offices in Toronto and Montreal, serves over 600 Canadian newspapers, consumer magazines, business publications, advertisers and advertising agencies. A not-for-profit organization since 1936, CCAB is overseen by a tripartite advisory board for newspapers separate from a similar advisory board for magazines. These advisory boards are comprised of Canadian media owners, advertising agencies and advertisers. CCAB cooperated with the Flyer Distribution Standards Association (FDSA) to create the first FDSA accreditation process.
BPA Worldwide has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. BPA's reputation is for providing a most in-depth and thorough audit for the benefit of commerce. Globally, BPA serves more than 2,900 media properties—including more than 1,700 B-to-B publications, more than 300 consumer magazines, 150 newspapers, 300 web sites, 50 events, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,600 advertiser and agency members. As in Canada, in each region of the world, BPA has advisory boards to provide local media buyers and owners with a role in establishing audit requirements, policies and budget.
The number of people or households who are exposed to a media vehicle or medium.
Census Metropolitan Area (CMA)
The CMA is an area consisting of one or more adjacent municipalities situated around a major urban core. To form a census metropolitan area, the urban core must have a population of at least 100,000. This is a Statistics Canada definition based on the 2001 census.
The number of newspapers distributed over a specific time period.
Research term referring to the various social and economic characteristics of a group of households or individuals. For example: age, sex, income, education, occupation etc.
The number of people reached by multiple specified publications.
The number of different people reached solely by a single medium in an advertising campaign.
Forward Sortation Area (FSA)
An FSA refers to the first three digits of a postal code. Canada Post divide up their mail for delivery by using an FSA. e.g. M5E
Greater Toronto Area (GTA)
Refers to the City of Toronto plus the surrounding regions of Durham, York, and Halton which include 24 municipalities: Ajax, Aurora, Brampton, Brock, Burlington, Caledon, Clarington, East Gwillumbury, Georgina, Halton Hills, King Township, Markham, Milton, Mississauga, Newmarket, Oakville, Oshawa, Pickering, Richmond Hill, Scugog, Uxbridge, Whitby, Whitchurch-Stouffville and Vaughan.
Home Delivery Circulation
Newspapers delivered to subscribers.
Interactive Advertising Bureau of Canada (IAB)
IAB Canada is a not-for-profit association representing its membership composed of publishers, advertisers, advertising agencies and service associates in the Canadian interactive marketing industry. IAB Canada is dedicated to establishing and communicating interactive advertising best practices that optimize advertising investment, leading to increased stakeholder value.
NADbank (Newspaper Audience Databank) is the principal research arm of the Canadian daily newspaper industry. NADbank designs and conducts research in Canadian urban markets to provide cost effective and accurate in-depth marketing information for its members to assist in the buying and selling of newspaper advertising in Canada. NADbank is a tri-partite organization comprised of newspapers, advertising agencies, media buying companies and advertiser members. NADbank is governed by a Board of Directors and two operating committees.
PMB (Print Measurement Bureau) is Canada's leading syndicated study for single-source data on print readership, non-print media exposure, product usage and lifestyles. Methodology - Recent Reading (RR): Respondents shown a “logo card” with the masthead title of each magazine, and asked when they last read any issue of the magazine.
PMB’s reputation is based on over 30 years of accurate, in-depth measurement of Canadian consumer behaviour. PMB is a non-profit organization, representing the interests of Canadian publishers, advertising agencies, advertisers and other companies. The first national PMB study was conducted in 1973. Since then, it has grown to the point where it now uses an annual sample of 24,000 to measure the readership of over 110 publications and consumer usage of over 2,500 products and brands.
The number or percent of different people or households exposed to a specific vehicle or media schedule at least once within a given time period. Each person or household is counted only once for reach, even if they see or hear an ad many times.
Single Copy Circulation
Newspapers distributed through vending boxes and stores (i.e. convenience stores, gas stations, grocery stores, etc.).
A measure of the effectiveness of a web site in retaining visitors. All sites want to be sticky.
Individuals who have visited a Web site or network at least once in a fixed time frame, typically a 30-day period. As more than one person can be using the same computer in an office or home, to identify unique users Web sites need to rely on some form of user registration or identification system.