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  > Why Newspapers? 
  Almost 600,000 Sunday Star readers (just about twice the population of BC's capital - Victoria) do not read another newspaper. (Source: NADbank 2008 Full Study. Toronto CMA, Adults 18+)  

With more than 3.1 million print and online readers over the course of a week, the Toronto Star is Canada's most widely-read newspaper, delivering the Greater Toronto Area's most-sought-after demographics in unequalled numbers. A driving commitment to editorial excellence has resulted in the Toronto Star winning the prestigious National Newspaper Award 129 times.

Your advertising dollars go farther.

The Toronto Star has Modular Advertising and Sectional Pricing. Modular Advertising simply means that the Star sells ad space by proportions rather than the traditional lines. And Sectional Pricing means that you can buy each section of the paper individually, priced accordingly. Together, these adjustments simplify the process, while adding more value and more control for our advertising partners.

What's in it for you? First of all, it's a cleaner stage. It's an opportunity for our advertisers to appear in a position that provides the most impact to our readers. It also creates a better advertising spend - with targeted ads, in sections that work harder and smarter for you.

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